Google Analytics - Free Tool

Google Analytics  

 

If you have no idea who your website visitors are, where they are coming from,which pages they are visiting, how long they are staying on your site and why and when they are leaving your site? Answer for these question are Google analytic. Google analytic is a free tool introduced by Google,it helps you measure your website traffic and give information about your website visitors. The Traffic Source are categories into;

• Direct Traffic: Traffic coming from entering correct URL and visit that particular page/site.

• Organic Traffic: Traffic are arrives at your site through a search engine result.

• Social Media Traffic: Traffic coming from social networks like Google+,Facebook, twitter. The number of impression and interaction increases ranking also increases.

• Referral Traffic: Traffic coming from paid advertisement (ad words) or another site that links to yours

How to Sign up in Google Analytic ?

Step 1. Google.com/analytic
Step 2. Signup for new users
Step 3. Create an Account
Step 4. Here you can add your website URLs,Industry Category,Time Zone etc.
Once you are finished, you will click the Get Tracking ID button,Copy the ID
Step 5. Agree Google terms and condition
Step 6. Open your blogger – setting – other – analytic web property id,paste ID here – save settings
If you have a website built with HTML files, you will add the tracking code before the </head> tag on each of your pages.

After these process you can see the dashboard of Google analytic.

Types of Google Analytic reports

1. Real Time
2. Audience
3. Acquisition
4. Behavior 
5. Conversion

Real Time: It is used to see visitor information such as website browser, how many are first time or new visitors, and the real world locations they are coming from, we can see  how customers are using our websites. In Real Time is subdivided into;

• Overview: Overview report shows how many users are currently active on your site.

• Location: We can see where exactly in the world the users are accessing your website from.

• Search Traffic: It shows where on the web your visitors are coming to your site from.

• Content: It shows which specific pages of your site/page visitors are currently active on,showing the page URL.

• Event: It is used to interact visitors on your site like video, Adwords etc.

• Conversion: It is used to count when someone interacts with your ad and then takes an action that you've defined as valuable to your business.

Audience: The Audience Overview is generally what you see when you first log into your website's Google Analytics.

Acquisition : It tells where your visitors originated from, such as search engines, social networks. 

Behaviors: Identifies the users behavior path Once you set up Google Analytics on your website, you'll be able to understand how visitors interact with your site.
Conversion: It is similar to conversion used in real-time, i.e. used to count when someone interacts with your ad and it taken an action that you've defined as valuable to your business.




If you are interested to know more about SEO Visit,

1. Historical Truth Of Google & Growth of SEO 
2. Enduring Updates of Google 
3. On-page SEO

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Search Console/Webmaster -- Free Tool

Search Console Tool

 

Google Search Console (Webmaster Tool) is a free tool introduced by Google for webmasters. Its allow the webmaster to check  and  optimize visibility of their websites Google Search Console (webmaster tool)Search Console helps you understand and improve how Google sees your site,it help a communication with Google. Search console is used to find and crawl your site. Fix indexing problems and request re-indexing of new or updated content. Anyone with their own blog and published in social media,use search console for Google communication and verified by using your own email address. But if you work for any website,you can choose any of the following verification method for using search console;

1. Use HTTP method: Google send a PDF file and just download the file on your desktop and upload it into root directory.
2. Use Meta Tag: Google send a code, we just copy paste the code in the head section.
3. Use Hosting Domain: Login your website through your hosting platform (Go-daddy) 
4. Google Analytic: It is also a webmaster tool. We visit that tool and they will track you. 
5. Google Tag Manager: It is an another tool, this allows users to use their Google Tag Manager account for verification.

"Google also recommends to use HTTP files,because if any one change your page theme or design the tag also removed. After that we can't interact with Google "

Google Search Console dashboard are mainly four menus;-

 

1.    Search Appearance
2.    Search Traffic
3.    Google Index
4.    Crawl

Search Appearance: Shows the webmaster how his website is set up and how it will look like in search results. Just click on the Search Appearance tab button on the menu bar on the left side, and review the reports and tools inside.

Search Traffic: provides ranking, site keywords that appear in searches, back-link matrix,and the mobile usability of your site. It has subdivided into six,they are Search Analytics, Links to your site, Internal Links, Manual Actions, International Targeting, and Mobile Usability.

• Search Analytics you can see Queries,Page,Countries,Devices,Search Type

• Links to Your Site feature of Google Search Console shows you the websites that are linking to your site.

• Google uses the total number of internal links to a webpage to rank.

• You violate Google’s guidelines, a notification will show up in the Manual Actions sections

• International Targeting feature of help you to assess your HREFlang tags, and identify the errors in them. It also help you attract viewers from other geographies.

• Mobile usability identifies the problems your users might be experiencing while viewing your website on mobile devices.

Google Index: It shows  number of indexed pages a website has. Google Index provides the necessary data that tells you on your content’s performance in the SERPs. It resolve indexing issues and remove blocked URLs from appearing in searches.

Crawl: It  is very useful report on how often your website is being crawled by Google’s bots. Google crawled your website for errors, broken pages and files on the website, sitemap robots, and URLs.

• Crawl Error :  Crawl Errors help you to identify the broken pages from your website. Fixing these errors will surely improve SEO.

• Crawl Stats: Give you a detailed data report on your website’s crawl rate.

• Fetch as Google: You to see how Google fetches and renders your URL. Simply enter the URL you want to fetch and hit the Fetch button to see whether the URL connects or encounters errors, redirects

If you are interested to know more about SEO Visit,

1. Historical Truth Of Google & Growth of SEO 
2. Enduring Updates of Google 
3. On-page SEO

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On-Page SEO

As we know SEO can be divided into two separate categories;On-Page SEO and Off-Page SEO. So in this blog let’s discuss with what is On-Page SEO.

On-Page SEO

On-page SEO is a practice of changing your own web site and help the Google to crawl the website easily,this will help to increase search engine ranking of your website and promotes your band. On-page optimization is also called on site optimization. On-page optimization refers to both the content and HTML source code of a page that can be optimized. Here are the effective ways to increase your page ranking.

URL: Put keyword into your URLs as soon as possible,so Google can get an idea about your website. For example computershop.com would perform better than shopsite.com. Shorter URLs seem to perform better in search engine results.

Title Optimization: Page title are one of the most effective factor on your site. You can add your focused keyword on the title. Title should be unique, meaningful and impressive for users. Free from grammatically and spelling mistake. Character must be in 55 to 60 range and pixel size is 512 size.

Snippets:  Snippet are simply provide information to the users which contain URL,Title,and Meta Description. Rich Snippets is modified from snippets and contain structured data to your site. Structured data is a piece of code in a specific format (rating,search list) that search engine understand.

Meta Description: Many of them forget to include Meta description for their page,then Google take the relevant content as Meta description. There are used within the search result when your page is listed. On page Meta description contain 155 to 160 character (pixel size 1024) and for blog Meta description must been less than 155. This will help the page more impressive and unique.

Noodp (Do Not Use Description in Open Directory Project): These are used if your website is listed in one of these directories with information you do not want used in the results pages. This might be the case if you have old,outdated listings that no longer apply. They tell robots not to use information from these sources, and they are optional.

Meta name= robot content= noodp

We can reoptimised our website for higher ranking. If we get 1000 impressions but don't get clicks. You can use marketing (online advertisements campaign) method to increase click through rate (CTR). Click Through Rate is the ratio of users who click on a specific link to the number of total users who view a page.

Canonical Tag: It is used to prevent content duplication appearing on multiple URLs.

Body Optimization: Body content is the main text content on your page. If the body content you've created isn't unique and providing quality it will never rank. ​We go into more detail about this,

Search engines also look at a headline as a factor for context of the page, though the actual ranking signal for this is not as powerful as it was before, it's still valuable to use keywords in your content headlines. Headlines are denoted by h tags, from h1 to h6.

H1 Tag: H1 Tag is the most important tag that visible to users. H1 will says that the user can read or not ready to read the content. So 

• H1 should be unique

• Focus keyword should be added

• No Grammatical/ Spelling mistake.

• Words should between 8 to 9 in range.

• Only one H1 can used in one page otherwise Google get confused and save your page into Sandbox.

The Google Sandbox is an alleged filter placed on new websites. The result is that a site does not receive good rankings for its most important keywords 

H2 Tag: Give the same importance as H1. In H2 tag use your secondary keywords. 

For a long content we can use H2 tag as twice.

H3 and H4 Tag: It is used as a sub headings.

Content Optimization: Starting of a content with keywords, helps the users for a clarity about the topic. Use simple sentence, space after full stop. Anchor text is the visible, clickable text of a link. It usually appears in a different color than the surrounding text and is often underlined. Good anchor text tells the reader what to expect if they click on the link.

Keyword Density: It is the percentage value of the number of times a keyword occurs in a web page.

Google says that use keyword in your content it help for ranking and also user can understand about the topic. Use keyword after comma and full stop. Image optimization are the basic steps for your SEO campaign. Picture is better than a thousand words. Important things to be noted while optimizing your image;

• Optimize alt-tag (Alt stands for alternate.) for your images.

• Filename is related to the topic

• Content near to the image should be related to the image.

• Don't use large images

Authorship Optimization: Authorship is useful in search because it denotes a personal perspective or analysis of a topic. When we makes an article and published to the internet before ensuring or verifying Authority,it is very important to the articles when crawling Google and visits the content readers. Authorship provides authority and validity to content readers. 

How do I establish Authorship?

1.Goggle +

Create Google+ profile

Select about -- addinfo --  sites and enter the name and URL of the blog post

Click the save button.

2.Blogger Blog

Open your Blog post.

Click EDIT -- Add the site owner name at bottom of the page.

Select the name and align it. Then, click LINK button -- Add URL of your google+ -- OK.

Using rel=author indicates that a link is pointing to information about the author of a page or article. It may be used in a web page where the author wants to be credited for authorship.

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