Historical Truth Of Google & Growth Of SEO

History Of Google       

Nowadays Google is one of the essential part of our life. Searching the internet using Google is practice daily. So now we can go through the history and evolution of Google and SEO.

Right from the starting of Google,they could not give the correct information and quick response to the people at a time; so the team develop an idea to overcome this problem.

They introduce three new terms for solving this problem Crawling,Caching,Indexing. 

Crawling basically means scanning. Crawls our site means collect details from each page. Crawling is a program language and also knows as bot,spider,robot,speed,etc.

Caching means select the necessary information (snapshot) and save as into different categories. This will help the people to improve the load time of webpage and offering its best and most relevant result.

Indexing gives the information to the searcher.

Later they failed in this due to the usage of unwanted keywords in the webpage. So Google give over their own guideline to the webmasters,to design their site on the basis of trust. Later the guideline called SEO starter guide. In this way SEO were developed.

Evolution of SEO

Search Engine Optimization (SEO) is a process of online visibility of a website or a web page in a web search engine's results. Webmaster rank there site using SEO starter guide line. After this Google modified the algorithm to improve the quality of site they introduce new term called Niche,it means specifies the content. Number of users increases,the quality of information provided was too low. To increase the page ranking site owner used keyword stuffing. That is adding keyword again and again. So this technique is called black hat technique.

SEO techniques are classified into two types White hat technique and Black hat technique. White hat technique that follows the Google rules,particularly in term of quality content effective keywords and Back hat technique take aggressive approach that isn't afraid to bend the rules. Unrelated keywords, invisible text or links. After Niche they introduces Link Building to increase the ranking,link building is the process of getting other website to link back to your website.

Page Rank: It is an algorithm used by Google search to rank web pages in their search engine result. The name page rank was originates from Larry page, one of the founder of Google. It is the way of measuring the importance of website pages.

 Passing link juice: Passing link juice is refers as the value or equity passed from one page or site to another. This value is passed through hyperlinks. Search engine are links as votes by other website that your page is valuable and worth promoting. In this was page ranger sell their link to another site after that Google search this type of voting and recommendation, they reduce the page rank of that site.

     No follow : We can used to be able to use no follow links to preserve the loss of link juice through outbound links.

Basement of Google

• Google Ad Words : It is an online advertising platform developed by Google,where advertisers pay to display brief advertisement,service offering,product listing,video content and generate mobile application install within the Google ad network to web users. Ad Words offer service under a pay per click (PPC) Pricing model. Cost per click (CPC) means that you pay for each click on your ads. CPC  pricing is sometime known as pay per click.

• Google Ad Sense : Ad Sense is a free, simple way to earn money by placing ads on your website.  Google will approve your site for placing advertisements after verifying your website quality.  Ad Sense (Google Ad Sense) is an advertising placement service by Google.

Google launched a personalized search, where it used users to search and browsing history. The information that the search engine has about the user at the given time, such as their location,search history,demographics,or interests. After this 2009 We can see the suggestion from Google while we type for a query. 

Pogo-sticking : It  is defined as  when the searcher clicks on a link on a SERP, sees that it's not what she is looking for,and immediately bounces off by hitting the back button. This will affect that site and Google list down the website from the rank list. 

Social Media Optimization : 2012 Google discover social media like Facebook,Twitter were a factor for ranking. They called the term as Social Media signal they promote our website using social media. Social media is important for SEO is more than any. Mainly two things were consider in the social media.

Interaction which means more user where interact with a particular website and share the page, Google notices they activities and how much time they spend in the website after that website ranking will be higher,but this interaction is misused, Google change the algorithm to another term called Authority Value,this means ranking only based on influencing power, or interaction generate by influencing power.

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