On-Page SEO

As we know SEO can be divided into two separate categories;On-Page SEO and Off-Page SEO. So in this blog let’s discuss with what is On-Page SEO.

On-Page SEO

On-page SEO is a practice of changing your own web site and help the Google to crawl the website easily,this will help to increase search engine ranking of your website and promotes your band. On-page optimization is also called on site optimization. On-page optimization refers to both the content and HTML source code of a page that can be optimized. Here are the effective ways to increase your page ranking.

URL: Put keyword into your URLs as soon as possible,so Google can get an idea about your website. For example computershop.com would perform better than shopsite.com. Shorter URLs seem to perform better in search engine results.

Title Optimization: Page title are one of the most effective factor on your site. You can add your focused keyword on the title. Title should be unique, meaningful and impressive for users. Free from grammatically and spelling mistake. Character must be in 55 to 60 range and pixel size is 512 size.

Snippets:  Snippet are simply provide information to the users which contain URL,Title,and Meta Description. Rich Snippets is modified from snippets and contain structured data to your site. Structured data is a piece of code in a specific format (rating,search list) that search engine understand.

Meta Description: Many of them forget to include Meta description for their page,then Google take the relevant content as Meta description. There are used within the search result when your page is listed. On page Meta description contain 155 to 160 character (pixel size 1024) and for blog Meta description must been less than 155. This will help the page more impressive and unique.

Noodp (Do Not Use Description in Open Directory Project): These are used if your website is listed in one of these directories with information you do not want used in the results pages. This might be the case if you have old,outdated listings that no longer apply. They tell robots not to use information from these sources, and they are optional.

Meta name= robot content= noodp

We can reoptimised our website for higher ranking. If we get 1000 impressions but don't get clicks. You can use marketing (online advertisements campaign) method to increase click through rate (CTR). Click Through Rate is the ratio of users who click on a specific link to the number of total users who view a page.

Canonical Tag: It is used to prevent content duplication appearing on multiple URLs.

Body Optimization: Body content is the main text content on your page. If the body content you've created isn't unique and providing quality it will never rank. ​We go into more detail about this,

Search engines also look at a headline as a factor for context of the page, though the actual ranking signal for this is not as powerful as it was before, it's still valuable to use keywords in your content headlines. Headlines are denoted by h tags, from h1 to h6.

H1 Tag: H1 Tag is the most important tag that visible to users. H1 will says that the user can read or not ready to read the content. So 

• H1 should be unique

• Focus keyword should be added

• No Grammatical/ Spelling mistake.

• Words should between 8 to 9 in range.

• Only one H1 can used in one page otherwise Google get confused and save your page into Sandbox.

The Google Sandbox is an alleged filter placed on new websites. The result is that a site does not receive good rankings for its most important keywords 

H2 Tag: Give the same importance as H1. In H2 tag use your secondary keywords. 

For a long content we can use H2 tag as twice.

H3 and H4 Tag: It is used as a sub headings.

Content Optimization: Starting of a content with keywords, helps the users for a clarity about the topic. Use simple sentence, space after full stop. Anchor text is the visible, clickable text of a link. It usually appears in a different color than the surrounding text and is often underlined. Good anchor text tells the reader what to expect if they click on the link.

Keyword Density: It is the percentage value of the number of times a keyword occurs in a web page.

Google says that use keyword in your content it help for ranking and also user can understand about the topic. Use keyword after comma and full stop. Image optimization are the basic steps for your SEO campaign. Picture is better than a thousand words. Important things to be noted while optimizing your image;

• Optimize alt-tag (Alt stands for alternate.) for your images.

• Filename is related to the topic

• Content near to the image should be related to the image.

• Don't use large images

Authorship Optimization: Authorship is useful in search because it denotes a personal perspective or analysis of a topic. When we makes an article and published to the internet before ensuring or verifying Authority,it is very important to the articles when crawling Google and visits the content readers. Authorship provides authority and validity to content readers. 

How do I establish Authorship?

1.Goggle +

Create Google+ profile

Select about -- addinfo --  sites and enter the name and URL of the blog post

Click the save button.

2.Blogger Blog

Open your Blog post.

Click EDIT -- Add the site owner name at bottom of the page.

Select the name and align it. Then, click LINK button -- Add URL of your google+ -- OK.

Using rel=author indicates that a link is pointing to information about the author of a page or article. It may be used in a web page where the author wants to be credited for authorship.

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