Enduring Updates of Google

Google Updates

Google change a strong update in their algorithm for maintaining the quality and increase the trust of the people’s. Give below are the strong updates;

1. Panda Update

In 2011google launched panda update for preventing content spamming. That means diminish the poor quality content from the website. They are different type of content spamming;

Content Duplication/ Plagiarizing: It means the content appears on the internet is more than one place,which means copy writing the content in different part of the website.

Low Quality Content: Pages that provide lack of information problems and also contain grammatical and spelling mistake. This will affect the people trust.

Content Spinning: It is simply taking something that is written in one way,and rewriting it. People spin content all the time when they write. This would be the back hat SEO version.

Thin Content: Weak pages with very little relevant text and resources,in each page contain few sentence. Content Rich Page: just opposite of thin content,contain more amount of content and this will increase the people trust and also ranking.

Keyword Stuffing: It is a practice of inserting a large number of keywords into web content. Keyword stuffing is a method to artificially increase the page ranking by black hat hacking.

In 19 may 2014 the update version of panda 4.0 is added as permanent filter with Google main algorithm

2. Penguin Update

In 2012 Google launched penguin update for preventing the link spamming for reward high quality web site. In link spamming including 

Link Exchange: Exchanging the link between two different website and increase the ranking.

Low Quality Directory: Take link from low quality directory and submit for ranking.

Link Farming: Link farming is a web site or a group of website created only for the purpose of increasing the link popularity of another site by increasing the number of incoming links. Most are created through automated program and services.

Paid Link: Buying or selling links to increase the ranking. But Google against this paid link due to maintain the quality result. 

Comment Spamming : The webmaster comment to another web site and paste their link in the comment box. So the views read the comment and enter into their site this way the webmaster getting higher ranking.

Wiki Spamming: Wiki are helps the people to directly post their views and content without any ownership. We can edit wiki easy, so the webmaster drop their links. In Wikipedia they never had the no follow tag which means all links from wiki is counted as a valuable link to any site. Everyone used wiki as to build links which means Wikipedia recommended that site. The number of users increases Wikipedia added no follow tag, so it tell the search engine not to pass any links.

Guest Blogging: This is the method where you can write an article for another website and get a link to your website.

3. Pigeon Update

In 2013 and 2014 Google launched pigeon update for local SEO’s. The local audience can identify their needs which their own location. Google stated this algorithm improve their distance and location ranking parameter. There are five steps are required for establish this pigeon update.

Google my business: Google send a verification pin no to the company address by postal and we resend the pin code by email. Then Google can identify that a company present in this address.

On page: We have a website on a particular keyword then you must be to enter your address,phone number arc on the website page.

List in Local Directory: Local directory means you have to visible in local directory then only the user can identify your company.

Geo Tagging: It is used to identify how many distance from the user to our company. So you can add a map in your site.

Local Interaction: Create a Facebook, Twitter page etc. and it will be interact with local users/ audience. Then only you can improve your ranking.

Possum Update is just an extension of pigeon update

4. Hamming Bird Update

In 2013 Google launched hamming bird update for maintain accuracy of ranking. Google will bring a best semantic search result. It also looks deeper at content in individual pages. In order to understand a detailed result about the topic. For example the user searching for best season in Kerala. The search does contain standard result and link to suitable website, but it also contain a deep result in first sight and also Google accept the user feedback for a specific answer and go for a majority answer even if it's wrong. So this is a drawback of hamming bird update.

Rank Brain Update: In 2015 Google launched rank brain .which is an advanced version of hamming bird. It is an artificial intelligence program used to help process Google search. Let see an example,if different age group people searched for a cordless mouse in a different manner. Google always try to give the result incorrect way. For Google plays as a person with high intelligence. This had also lead to voice search on mobile rather than typing.

Parked Domain Update: Parked domains are usually considered idle,but an empty (or parked) domain is of no use for search engine or not useful to users,Google block this type of parked domain by using parked domain update.

Exact Match Domain (EMD) Update: Exact match domain was launched in 28 Sep 2013. Exact match domain means same keyword as same parked domain. But there is no achievement within a period Google remove the site from the search engine.

Pirate Update: Google’s Pirate Update is launched in Oct   2014 designed to prevent sites with many copyright like image, video, content etc. Any violence can reports, as Google’s DMCA system (digital media copywriter act)

Mobile Geddon Update: Mobile Geddon update is launched in 21 April 2015. Google designed to give a mobile-friendly pages in mobile search results. To improve ranking by using mobile friendly your text is readable without tapping or zooming,tap target are spaced appropriately,avoid unplayable content or horizontal scrolling otherwise pages are not optimized for mobile are filtered out from the SERPs or seriously down-ranked.

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